Ceramic Technology -Automatic sensor control system -Eliminates frizz -Preserves moisture and shine to give smooth silky hair and provides volume -Elliminates damaging not spots -Scratch free plate -Easy to clean inhibits bacteria and odor buildup -Light weight, Slim, Easy to handle -Ionic plate -9ft. swivel power cord -Instant heat up to 428F(220c) -Heats up in 7 sec. ---------- Prosilk ceramics produce negative ions. The negative ions break down dihydrogen oxide into small participles easily absorbed by hair. Consequently, static electricity and frizzes are eliminated, leaving hair luminous and shiny